A Review Of The Most Important Digital Media Findings In 2020
In all the countries where we conducted surveys, the coronavirus epidemic significantly increased news consumption for mainstream media. Online and television news sources have seen significant increases, and more people identify the television channel as their primary source of news, offering an occasional respite from the image of steady decline. Lockdowns have made it difficult to release newspapers printed on paper. This has increased the trend towards an electronic future. But, many countries have seen a significant rise in the use of social media and the internet. WhatsApp was the most popular in all areas, with an increase by 10% in certain countries. Nearly half of the people who were surveyed (51 percent) utilized an open or close online group to connect and share information or take part in local support groups.
In April of 2020, trust was fairly high across all countries regarding news coverage about COVID-19. It was comparable to national governments and substantially more than the individual politician. The trust in media was more than twice the level for social networks, video platforms, or messaging services when it came to COVID-19 information. Global concerns over misinformation are still significant, according to our January-based dataset. Our global sample already expressed concern about fake or authentic information being available online. It was before the coronavirus outbreak. Although, it is the domestic political system that is frequently cited as the source of misinformation - though people who consider themselves right-wing, like in the United States, are more likely to blame the media. Facebook is seen almost everywhere as the most important channel for spreading inaccurate information. WhatsApp is however more responsible in countries like Brazil and Malaysia.
In our poll conducted in January across the globe less than four out of 10 (38%) reported that they trust the majority of news the majority often - an increase of four percentage points from the previous year. 46 percent said they are confident in the information they read. Particularly, broadcasters who have lost support from left - and right-leaning political partisans appear to be in danger due to the increasing political conflict. Our survey found that 60% of respondents still prefer information that is neutral to their viewpoints, while only 28 percent prefer news that bolsters or supports their beliefs. Partisan preferences have slightly increased in the United States since we last asked the question in 2013, but in the United States, a silent majority seems to be looking for news that at the very least is objective.
In the midst of adjusting the media to new styles of political communications, the majority people (52%) would prefer them to prominently report false statements from politicians rather than not emphasise them (29%). The public is less comfortable with advertisements on social media or search engines as they were with TV ads for political causes. A majority (58%) would prefer that platforms stop ads that make false claims. The United States has seen significant increase in payments for online news as evidenced by the increase being 42% in Norway (+8) and an increase of 20% in the United States (+4). Other markets have seen smaller growth. It is vital to be aware that the majority of people in the globe aren't paying for news online. However certain publishers have reported an increase in coronavirus.
Subscribers appreciate the originality and high quality of the content. Subscribers believe that they receive more information. However, a large number of people are satisfied with the news they can get for free. We observe a very high proportion of non-subscribers (40 percent in the USA and 50 percent in the UK) who say that they can't convince people to pay. In countries with higher rates of pay (e.g. Norway and the USA, where a greater percentage of subscriptions go to big national brands, it's between a third and a half. However, in both countries an increasing number of customers are taking out more than one subscription, and often by adding a local or specialized publication. For radio din judetul Alba A Romanian commercial radio station. They have an approach to programming that concentrates on 60 percent news from all regions and 40% music. With their current programming, the main elements that draw the attention of people over 30 years old are covered: news programming from the county, special shows and talk shows. These people are interested both in news, contests and interviews. But they also enjoy cultural shows such as debates music, entertainment, and debate performances.
The most trusted source of news and information about a nation is the local newspaper and its websites. The number is four-in-ten (44%). However, we found that Facebook and other social media sites are currently utilized by a third (31%) of people who use local news and information. This puts more pressure on companies and their business models. The dissemination of news is expanding. A little more than 25% prefer beginning their news journeys by using an app or web site across all countries. Generation Z, a group of young adults aged 18-24, prefers use social networks to access news instead of apps and websites. Instagram news consumption has increased by more than 50 percent for all age groups, and is expected to surpass Twitter in the coming year.
To counter the move to various platforms, publishers are seeking to make direct connections to consumers through mobile and email alerts. In the United States sees nearly one fifth of the American population receiving news emails on a weekly basis (21 percent), and almost half of them use it as their primary source of news. Northern European nations are more hesitant to adopt email news channels. In Finland only 10% of people who subscribe to email news use it. Although the use of podcasts has grown in the past year, the coronavirus lockdowns may have temporarily changed this trend. All countries that were surveyed (50%) agreed that podcasts provide greater depth and understanding than other media. Spotify is the most popular podcasting platform in a wide range of markets and has now outsold Apple's podcast app.
A majority of people (69%) think that climate change is a significant issue. But, a tiny majority of people of people in Australia, Sweden and the United States disagree with this view. The majority of this group are more conservative and is often older. Younger groups are able to access a lot of their climate information via social media, and by following activists like Greta Thunberg. Amazon Echo and Google Home are both smart speakers that can be controlled by voice. devices, continue to expand rapidly. The use of these devices for all purposes has been increasing by 14 percent to 19 percent (UK) and between 7% and 12 percent in Germany as well as 9 to 13% in South Korea. Despite these gains however, the use of news is very low across all markets.